The UAE’s Vision 2021 strategy firmly sets out its aim to foster knowledge-driven growth and innovation. As highlighted by the Dubai Design & Fashion Council, the application of design principles to innovation processes and strategies leads to a higher success rate for innovation. The design sector is rapidly becoming an area of key global importance, with increasing recognition of its value and significance in driving stability and economic prosperity. In keeping with the Vision and the UAE National Strategy, it is vital that design education is incorporated fully as an integral part of learning to stimulate creativity.​

The program provides students with a range of creative courses to ensure that they gain knowledge and hands-on learning experience. In addition, the program equips students with the skills required to develop the necessary creative and technical skills required for a continuously developing digital sector in the media industries of the UAE.​

​Upon the successful completion of the program, students will acquire the fundamental knowledge and skills necessary for further education and, subsequently, a career in the media industry, preparing them for careers in film production, multimedia design and interactive media management.​